Town Lead program

Represent the town you love

A Town Lead sets their town live, brings the local businesses on, and owns a piece of Coastly where they live. Not a captain, not a manager of the place. A neighbor who keeps the coast local.

8
surf towns opening on the platform
1
Town Lead per town, local and vetted
A local guide standing on the beach at a surf town
Why lead

Local ownership, real tools, honest earning

The only ownership Coastly celebrates is local. Lead your town and you own a piece of what the town builds.

Own a piece, locally

Town Leads hold equity in Coastly for their town. The upside stays with the people who live there.

Set the town live

You decide which businesses, spots and events launch first. You know the town, so you shape it.

Earn on the town

You earn on what the town transacts through Coastly. Commission is invoiced weekly on Fridays for verified sales, never on cash Coastly holds.

Real tools

An ops back office for onboarding, listings, orders and reporting. Not a spreadsheet, a working platform.

100%
of customer payment reaches the operator directly
Fri
your commission share is invoiced weekly
3
languages your town launches in
0
marketplace money Coastly ever holds
How it works

From application to a town live

Four steps, at your pace, with the Coastly team beside you.

Step 1

Apply

Tell us your town, why you, and what you already do there. We look for locals who are trusted on the ground.

Step 2

Agree the terms

We walk through your local equity, your earning share, and the money model in plain language. No surprises.

Step 3

Onboard businesses

You bring the first operators on with the founding Launch Package and set up spots, listings and events.

Step 4

Go live

Your town opens on Coastly in three languages, at the local price, and you run it with real tools.

I know every operator on this beach by name. Coastly gave me the tools to bring them online without a single dollar leaving town. That is the job.
Prospective Town Lead
Playa Venao, Panama
Apply

Lead your town

One town, one Lead. Tell us about you and we will be in touch.

Optional, but it helps us see how you show up locally.

We reply to every application. Local ownership is the only ownership we celebrate.